Measure What Matters: How Google, Bono, And The Gates Foundation Rock The World With OKRs


Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs originally authored by John Doerr in 2018, is a groundbreaking management book that I’ve had the privilege of translating it into Arabic for Harvard Business Review Arabia in 2021.

In this transformative work, John Doerr introduces the powerful concept of OKRs (Objectives and Key Results) and explores its implementation across some of the world’s most successful organizations, including Google, Intel, and Bono’s ONE Campaign. OKRs are a goal-setting framework that enables teams and individuals to align their efforts towards ambitious objectives and measure progress through specific, measurable, and time-bound key results.
Through compelling stories and real-world examples, the book showcases how OKRs have revolutionized the way businesses approach goal-setting and execution, driving growth, focus, and exceptional results. It emphasizes the importance of setting bold, aspirational objectives while also encouraging regular check-ins and feedback loops to keep teams on track.
As the translator behind the only Arabic edition available of the book, I’ve skillfully preserved the essence and wisdom of John Doerr’s original work, ensuring that Arabic-speaking audiences can benefit from this influential management philosophy. The translation captures the practicality and relevance of OKRs in today’s dynamic business landscape, empowering leaders, managers, and individuals in MENA and GCC to embrace a results-oriented approach for driving success.
With this translation of ” Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs,” I contribute significantly to the dissemination of invaluable knowledge to the Arabic-speaking community, making this essential management framework accessible to a wider audience. The impact of this book and its insights will undoubtedly empower businesses and professionals in the Arab world to set and achieve audacious goals, fostering a culture of excellence and innovation.